SMARTDEALING LTD

SMARTDEALING LTD gives almost nothing away beyond the sense of trading or deal-making, so it reads like a holding or broad commercial name rather than a company with one obvious shopfront. By our assessment, that vagueness is its main limitation: it could fit a lot of things, which also means it explains very little. In practice, names like this are hard to judge from the outside because they tell you more about corporate style than about actual work. It sits in the anonymous end of company naming, where the label is tidy but not informative. SMARTDEALING LTD is the kind of name that needs a second sentence elsewhere to become useful.