SCHILLER NOVIN

SCHILLER NOVIN is a spare corporate name with no built-in explanation, so it leaves a reader guessing about the line of business. By our assessment, that makes it feel like a company name chosen for registration rather than for immediate public recognition. The good part is that it is short and memorable enough to sit on paper or signage without fuss. The downside is the same sparsity: without a product line or sector attached, it tells you very little about what happens inside the business. It sits in the broad category of blank, international-sounding company names, and that is about all the name itself can honestly offer.