SCHELL KREDIT

SCHELL KREDIT is the kind of name that promises lending before anything else, and that makes it easy to place as a credit business. By our assessment, its main strength is bluntness: it sounds like consumer loans, financing, or a small brokered credit operation, and there is no need to decode a clever brand story. The trade-off is that it also sounds narrow and a bit stiff, with little hint of what makes the offer different or how customer service is handled. In practice, that kind of name fits people who already want credit and do not need much romance around it. It is not a brand that gives away much detail beyond the word Kredit itself.