Robert D Harvey

Robert D Harvey has the feel of a personal-name company, which usually means a smaller local business, a professional practice, or a sole-brand operation rather than a big corporate identity. By our assessment, the main thing it offers is exactly that kind of plain, individual-signature presence: one name, little noise, and the sense of a direct relationship if the business is service-based. The downside is that the name alone tells almost nothing about the actual work, so the user has to do more checking than with a clearer brand. In practice, that kind of business often feels simple at the surface and opaque underneath. It sits closer to a proprietor-led outfit than to a national brand, and the ceiling is whatever the actual trade behind the name happens to be.