Richard S. Strong

Richard S. Strong has the feel of a personal-name company that tells you little about the trade behind it, which can be fine for a boutique practice and frustrating for everyone else. By our assessment, it is the sort of name that may suit a law office, consultancy, or similar small professional operation, where the person matters more than the brand. Its real strength is that it sounds direct and accountable; the downside is that it gives no hint of services, size, or specialty. In practice, that means a user or client would have to do the extra work of finding out what the company actually does. It sits far from descriptive modern brands and much closer to old-style professional naming, with all the clarity and all the anonymity that brings. Richard S. Strong is the kind of name that works only after the surrounding context does the explaining.