Richard A Kondon

Richard A Kondon has the unmistakable shape of a personal-name company, the sort that usually belongs to an individual practice, a specialist service, or a very small operation built around one person’s name. By our assessment, its main strength is directness: the responsibility is visibly attached to a person rather than buried in a larger brand. The downside is equally plain, because the name offers no clue about what is sold or how large the operation is. In use, that makes it feel quiet and specific, not broad or consumer-facing. Richard A Kondon is the kind of name that works best after a recommendation or some other prior knowledge, since the label itself does not do the explaining. It is more a signature than a storefront.