Rc Joshi

Rc Joshi has the feel of a founder’s name turned into a company label, which is common in smaller Indian businesses. By our assessment, that can be perfectly practical when reputation travels by word of mouth, because the name is short and direct. Its weakness is just as concrete: it carries no hint about the field, so a new customer gets no clue at all. In use, it behaves like a signboard that assumes prior knowledge. Compared with descriptive names, it is leaner and less informative, and that is both its strength and its ceiling.