RH

RH is a furniture retailer for people who want home goods to look restrained, heavy, and expensive without mixing in much color. By our assessment, its real strength is the showroom effect: big sofas, tables, lighting, and bedding presented as a single upscale style rather than a pile of separate products. The downside is that this look is expensive to copy and can feel formal or oversized outside a large house or apartment. In practice, RH is about walking through a very curated version of home retail, where the catalog, the galleries, and the brand image all push the same clean, monochrome taste. It sits well above mass-market furniture stores and far from bargain chains. The name is tied to the United States.