Qissanova

Qissanova has the kind of name that suggests a storytelling or publishing angle, with a literary feel that could fit media, content, or a brand built around narrative. By our assessment, that gives it a little character, but not much practical information, which is a problem when a company needs to be understood quickly. The strength of such a name is memorability; the weakness is that it can sit on almost anything, from creative services to software to a project label. In practice, a name like this depends entirely on what sits behind it, because the word itself does not tell a buyer or reader what to expect. Qissanova sits in the more expressive end of company naming, somewhere between a brand and a title. That makes it interesting, but only mildly informative.