QUE RIKURA'S PRODUCTS, CORP

QUE RIKURA'S PRODUCTS, CORP has the feel of a small food or snack business with a distinctive Spanish-language flavor in the name, and by our assessment, that makes it memorable even before you know the catalog. Names like this often live on a narrow line of packaged products where identity and regional style matter as much as the goods themselves. The strength is recognizability, because a name with character can help a niche company stand out in a crowded aisle. The limit is that the name alone does not tell you the actual product range, so you still need the labels and packaging to know what you are buying. In practice it sounds like a business closer to specialty food shelves than mass-market supermarket branding. QUE RIKURA'S PRODUCTS, CORP seems aimed at people who recognize that style of name and do not need the whole story spelled out.