Prisca Ajonhage

Prisca Ajonhage reads like a person-name company, the sort of label that could belong to a solo practice, a consultant, or a small creative business. By our assessment, its main strength is personal distinctiveness: it sounds specific and unlikely to be confused with a dozen generic firms. The trade-off is obvious, though, because the name gives no clue what field it belongs to, so the first useful explanation has to come from somewhere else. In practice it is the kind of name that works best once a brand already exists around it, not when the name has to do the selling on its own. Against more descriptive company names, it is weaker as a signpost and stronger as a signature.