Peet's Coffee

Peet's Coffee is for people who want roasted coffee, drinks and beans with a stronger specialty-café identity than a plain chain stop. By our assessment, its best-known strength is the roast profile and the serious coffee-first feel, especially for brewed coffee, espresso drinks and beans sold through cafés and retail. The trade-off is that this kind of brand can be narrower than a big fast-moving coffee chain, so it matters more to people who care about the cup than to people who just want speed. In practice Peet's Coffee feels like a place and product line built around darker, fuller coffee rather than sugary novelty drinks. Compared with Starbucks, it is less of a lifestyle machine and more of a coffee-roasting brand with shops attached. Peet's Coffee is based in the United States.