Parrot

Parrot is an awkwardly broad company name, because it could point to almost anything from communications to consumer tech. By our assessment, that vagueness is both its main weakness and the reason there is so little to say with confidence. A company name this spare gives no usable picture of products, customers, or business model, so any stronger claim would be guesswork. In practice, it is the kind of name that sits on a logo and forces the rest of the brand to do the explaining. It is hard to judge it against real alternatives when the name itself carries almost no category signal.