Parker & Mckenzie, Inc.

Parker & Mckenzie, Inc. sounds like a conventional corporate name, the sort that could belong to a law practice, an advisory firm, or another service business built on professional reputation. By our assessment, that sort of name can signal stability and formality, but it also hides the actual line of work, so the first task is still to learn what the company really does. The upside is familiarity: it fits neatly in markets where clients want a firm that looks established and speaks in plain business terms. The limit is obvious too, because there is no clue about the services on offer, and the name does not do any selling by itself. In practice, that means the website, proposals, and people behind it have to carry the whole picture; Parker & Mckenzie, Inc. is all presentation at the front and substance behind it.