Palmer & Company

Palmer & Company is one of those names that could belong to almost anything, and that vagueness is the point as well as the problem. By our assessment, it sounds like a professional-services or holding-company name, the kind that depends on personal relationships, specialty knowledge, or a local reputation more than on a loud public brand. Its strength, if it has one, is probably selectivity and an old-fashioned corporate form that can fit many lines of work. The downside is obvious from the outside: the name alone gives no clue about product, industry, or scope, so the public picture stays cloudy. In practice that means you need context before the name means much. Palmer & Company sits in the category of firms that are known locally or privately before they are known broadly.