PRICE ANDREW

PRICE ANDREW has the plain, registry-like feel of a personal or sole-trader company name, and that is about all the name itself will tell you. By our assessment, its main virtue is clarity without decoration: it looks formal, easy to index, and not inflated with branding. The trade-off is obvious, because it does not say what the business does, whether it sells services or products, or what kind of client it serves. In practice that makes it useful for paperwork and rather thin for first impressions. Compared with a crafted company brand, it is more like a name tag than a pitch. That is enough when the point is identification and not explanation.