PRESTEK SERVICES LTD

PRESTEK SERVICES LTD has the feel of a general services company, the sort that may sit somewhere between maintenance, support work, and outsourced back-office help. By our assessment, its strength is flexibility: the name is broad enough to cover practical service jobs without pretending to be something grander. The weakness is the same breadth, because it tells you almost nothing about the exact line of work, and that matters when service firms are judged on clarity. In use, names like this usually live or die on the details that come later, such as the actual offer and the contract terms. It sits in the large middle of service businesses where the label is only a doorway, not the answer.