PINNACLE SERVICES

Pinnacle Services is the kind of name companies use when they want to sound broad and capable without pinning themselves to one trade. By our assessment, it could belong to facilities work, cleaning, maintenance, outsourcing, support, or a general service contractor, which makes it flexible but not very revealing. The real strength is that it covers a lot of ground; the real weakness is that it hides the ground it actually covers. In practice, service companies with names like this usually need their website, paperwork, or location to do the explaining that the name does not. It sits in the crowded middle of business naming, where many firms sound competent before they sound specific. If you want a quick clue about the offer, this name gives only the vaguest outline, and then stops.