PATTERSON ARTHUR

PATTERSON ARTHUR is another bare personal-name company, and that tells you almost nothing beyond the fact that the business is probably tied closely to one person. By our assessment, that can be a strength when clients want a direct relationship and a short chain of responsibility. The downside is the same one every opaque name has: no clue about trade, specialty, or scale, so the first look is all context and no content. In use it feels more like a contact entry than a public-facing brand, which is fine for some local or specialist work and awkward for anything broader. Against larger firms it is less legible but often more personal. The plain truth is that you have to already know why you are looking at it before the name itself helps much.