PAOLINI SHEILA

PAOLINI SHEILA has the feel of a personal-name firm, and that makes it sound more like a private practice or small business than a mass-market brand. By our assessment, its strength is restraint: it is clean, formal, and not trying to sell a story before you know what it does. The trade-off is that the name carries almost no sector signal, so it depends heavily on outside context to do any real work. In practice, that means it may be fine in a directory or on legal paperwork, but it is weak if the goal is instant recognition. Against more descriptive company names, it is less informative and less memorable. It works as identification first, branding second.