ONYXTRADERS INC

ONYXTRADERS INC has the blunt, market-facing feel of a trading firm, probably aimed at people looking for securities, forex, or some other active dealing setup. By our assessment, the name is direct enough to suggest the arena it wants to play in, and that is its main strength: nobody has to guess that money and trading are the point. The trade-off is that this kind of name is also one of the most common in finance, so it does not separate the firm from dozens of similar outfits. In practice, it feels functional rather than reassuring, the sort of label that works on paper before it works in a person’s head. It sits closer to a trading desk than to a retail bank, and the limit is that the name itself cannot tell you whether there is depth behind it.