Norwegian Cruise Line

Norwegian Cruise Line sells sea travel as a packaged holiday, with big ships, multiple dining options, and entertainment that keeps the day scheduled for you. By our assessment, its strength is the straightforward cruise experience: one booking, many onboard activities, and a trip that is as much about the ship as the ports. The trade-off is that cruises are built around crowds, set routines, and a very managed kind of leisure. In practice that means a floating resort with a lot of structure, which suits people who like everything lined up in advance. Compared with smaller cruise brands, it sits firmly in the mainstream holiday-cruise lane rather than in luxury or expedition territory. Norwegian Cruise Line is American, and it is a fit for travellers who want a conventional cruise holiday without much improvisation.