Noah Associates, Inc

Noah Associates, Inc has the feel of a professional services firm, the kind of name often used by consultants, small advisory offices, or other people-heavy businesses that trade on a personal surname and a formal wrapper. By our assessment, its good point is that it sounds orderly and established rather than flashy. The limit is that it gives almost no clue about the actual field, so you have to learn the business from context. In practice it is a name that blends into invoices, letterheads, and meeting calendars more than into public memory. Against the rest of the pack, it sits closer to a conventional consultancy than to anything consumer-facing. It is most plausible for a firm that wants a sober, corporate tone, and less so for something that needs a distinctive public identity.