NEWDUN LIMITED

NEWDUN LIMITED is the kind of company name that leaves you with almost no clue beyond the fact that it is a company. By our assessment, that makes it neither promising nor worrying on its own; it is simply opaque. The honest downside is that there is no visible line of business in the name, so a reader cannot tell whether it is industrial, commercial, or purely administrative. In practice that means the name is easy to file away but hard to use as a guide. Compared with a name that says what it does, it sits in the dull middle, where identification is possible but meaning is thin.