Mr. N. Krishnaniah

Mr. N. Krishnaniah again reads like a personal business name, and that usually means a small firm or proprietorship where the person and the company are closely tied together. By our assessment, the best thing about that style is its directness: there is no corporate fog, no invented brand language, just an identifiable name. The cost is that it reveals almost nothing about the actual activity, so anyone outside the circle gets very little to go on. In practice, this kind of company often works quietly and locally, with the personal name doing the basic job of identification and not much else. It is a label for the record book, not a clue to the line of work.