Mr. N. J. George

Mr. N. J. George points to the kind of company that presents itself through a person rather than a slogan, which is common in small firms and long-running private businesses. By our assessment, that gives it a practical, sober feel: the name is about ownership and personal standing, not presentation. The weakness is that it says nothing concrete about the business itself, so a newcomer has to already know the field or the person behind it. In use, this kind of name is straightforward and unshowy, but it leaves the work of explanation to the business rather than the title. It belongs with other plain personal-name entries, not with brands that try to build an image first.