Metro Produce Distributors, Inc.

Metro Produce Distributors, Inc. is a plain produce wholesaler, the sort that keeps vegetables and fruit moving from farms and packing houses to stores, restaurants, and institutions. By our assessment, the best thing about a distributor like this is reach: it handles the dull but essential work of sorting, storing, and getting perishable goods where they need to be. The downside is built into the category, because produce distribution lives on tight timing, refrigeration, and low margins, so there is little room for drama or slack. In practice, this kind of company is measured in pallets, schedules, and spoilage control, not in branding. Metro Produce Distributors, Inc. sits in the middle of the supply chain, behind the retail experience and ahead of the plate. It is useful to buyers who need a steady stream of fresh produce and not to anyone expecting a consumer-facing name with a story in every bag of apples.