Meiji

Meiji is best known for dairy, chocolate, yogurt and infant formula, so it reaches everyday shoppers, parents and anyone who wants familiar packaged food from a long-established Japanese maker. By our assessment, its strength is dependable, widely recognised consumer food and drink rather than surprise or novelty. The trade-off is that this kind of brand lives on consistency, so it does not promise much excitement and rarely tries to be cheap enough to win only on price. In practice Meiji feels like a pantry and refrigerator brand: plain to choose, easy to recognise, and built around products people buy again and again. It sits among Japan’s large food companies, where trust in quality and steady availability matter more than loud branding. Meiji is the sort of company people reach for when they want familiar dairy or confectionery and do not need a lot of explanation.