McCarthy, Brittany

McCarthy, Brittany feels like a personal service name first and a company name second, which usually means a small practice or independent provider. By our assessment, that kind of setup can be reassuring when a client wants one named contact and a direct line of responsibility. It is less useful when someone needs a broad catalog, because the name alone gives no clue about what is actually offered. The practical downside is simple: you have to look past the name and check the details before you know whether it fits. Compared with a larger firm, it is more intimate and less informative, and that trade-off is exactly what comes with a one-person style identity.