MINT

MINT is the kind of company name that can point to very different businesses, so it depends heavily on context and sector to mean anything at all. By our assessment, that makes it memorable but also thin: a neat short name helps recognition, yet it does not tell a reader what the firm sells or how it works. In practice, names like this can feel clean and modern, but they also force people to do the extra work of finding out whether the company is a software shop, a financial service, or something else entirely. It is better as a label than as an explanation.