MILLER MARLON

MILLER MARLON has the shape of a generic business identity, the kind that could sit behind almost any small firm without telling you much more. By our assessment, the name is serviceable but not expressive, so the main issue is not quality but lack of public substance. It is easy to imagine it on stationery, harder to say what line of work it belongs to, which leaves the entry flat. In practice that means anyone meeting it has to look elsewhere for meaning: the name itself carries almost none of the usual clues. Against companies with a clearer market niche, it remains vague and unfinished as a public-facing label.