MILKTRAY LTD

MILKTRAY LTD has the kind of name that sounds friendly before it tells you almost nothing about the business behind it. By our assessment, it could fit a food maker, a dairy-related trader, or even a house brand for kitchen goods, because the name is suggestive but not descriptive. That hint of everyday familiarity is its biggest strength: it is easy to remember and easy to say. The weakness is that it stays fuzzy, so there is no real way to know whether it sells milk products, runs a cafe, or does something unrelated that merely borrowed a domestic word. In practice, a name like this relies on the actual product to do the work. MILKTRAY LTD sits closer to a consumer label than a formal corporate name, and that gives it personality without giving much away.