MEL International Ltd.

MEL International Ltd. gives very little away beyond the fact that it wants to sound broad and cross-border. By our assessment, it is the kind of company name that could fit trading, sourcing, logistics, or a general import-export operation, which is useful only if the business itself is stable enough to carry the vagueness. The strength is flexibility: the name does not pin the company to one product line or one market. The weakness is equally clear, because nothing in it tells a buyer, supplier, or partner what makes MEL International different from the next firm with an equally formal label. In practice it reads like paperwork first and brand second. MEL International Ltd. is fine when the company already has reputation elsewhere, but by itself it does not do much heavy lifting.