MCLAY, WILLIAM

MCLAY, WILLIAM sounds like a straightforward personal-name company, the sort used when the person and the business are intentionally tied together. By our assessment, that gives it a practical kind of honesty: it works best where a client is meant to connect the work with one identifiable operator. The weakness is just as practical, because the name itself gives no clue about the field, the product, or the service, so it has to be explained elsewhere. In use, this is the kind of entry that fits a directory, a contract, or a small firm’s letterhead more than a consumer-facing label. MCLAY, WILLIAM sits in the modest, owner-led corner of company names, with little branding and little ornament.