MCCANN, DAVID

MCCANN, DAVID reads like a straightforward personal-name business, the kind that could belong to a consultant, lawyer, accountant, or other solo professional. By our assessment, its best feature is that it is plain and legible; there is no gimmick to decode and no overbuilt brand language in the way. The weakness is equally plain: without more public detail, the name alone does not tell you what line of work sits behind it. In practice that means a small, direct service relationship rather than a broad company with shelves full of things. It is useful if you want an individual practitioner, and not much help if you are looking for a recognizable product brand.