MAZARO

MAZARO is short enough to feel branded, but it leaves the actual business almost hidden. By our assessment, that makes it workable as a company name and weak as a clue: it could fit a maker, a software shop, or a holding vehicle, and the word itself does not narrow it down. The strength is the clean, memorable shape; the downside is that it gives a reader no practical grip on the company’s role. In use, this kind of name depends entirely on what sits behind it, so it matters more on a logo than in a conversation. It sits in the broad class of invented corporate names that do their job by being easy to remember, not by explaining anything.