M & E PRODUCTION

M & E PRODUCTION is even more spare than the limited company version, so it reads like a trading or operating name for a production outfit that keeps the branding plain. By our assessment, that kind of directness can be useful when the work itself matters more than the logo: crews, equipment, scheduling, and getting the job finished cleanly. The downside is the same bluntness — the name gives almost no clue about the field, and it can sit over many different kinds of production work. In practice it feels like an internal label that has been left visible to the outside world. M & E PRODUCTION is a bare, functional name, and it says only that the company lives in production rather than in presentation.