Lekisha Hayes

Lekisha Hayes is another personal-name company, and that usually means a small, human-scale operation rather than a polished corporate brand. By our assessment, the strength of this style is that it is straightforward and easy to read as a real person behind the business. The limit is that it gives away almost nothing about the kind of work involved, so the name alone does not help much if someone is trying to understand the service. In practice, this sort of company depends on context, because the label is more a signature than a description. Lekisha Hayes sits with the most minimal business names, where the work has to speak for itself.