LUNDY, HOWARD

LUNDY, HOWARD feels like a company name that has been reduced to a ledger entry, and by our assessment, that is its whole problem and also its only virtue. The virtue is clean identification: the name is firm and unambiguous. The problem is that no actual business surface is visible, so there is no product, service, or sector to talk about. In practice the entry is useful for sorting records and not much else, which makes it more administrative than commercial. Compared with ordinary firms, it sits at the bare minimum of public information. That is enough for a cautious middle score, but not enough for any stronger view.