LONDON MK LTD

LONDON MK LTD is so stripped down that the first thing it does is hide what the business actually is. By our assessment, that makes it look like a small holding or trading company, the kind of entity used for a narrow corporate purpose rather than a public-facing service. The good part is the brevity: it is easy to fit on paperwork and easy to keep formal. The bad part is obvious too, because the letters tell a reader almost nothing about sector, product or customer. In use, a name like this tends to live on documents more than in conversation, which is exactly where such companies often belong. Compared with the more descriptive names in this batch, it is the least revealing one.