LEONARD CLAUDE

LEONARD CLAUDE is another name that feels like a personal practice or sole-proprietor listing, where the person is the identity of the business. By our assessment, that can be useful when the whole point is individual responsibility and direct dealing, because the name itself is the label. The catch is that it gives away almost nothing about what service is actually on offer, so the reader gets form before substance. In practice, these listings are lean and factual, the sort of thing you interpret only if you already know the context. Against more public brands, this sits at the quiet end of the scale, with no extra explanation attached. It is best for people who are already dealing with that name in records or referrals, and it does not try to be more than a name on a file.