L & B ASSOCIATES

L & B ASSOCIATES gives away very little beyond the fact that it is meant to sound like a professional firm. By our assessment, that kind of name is useful when a business wants to cover consulting, administrative work, or other client-service work without tying itself to one narrow trade. The strength is flexibility: the title can sit on stationery, contracts, or a directory without feeling out of place. The trade-off is that it tells you almost nothing about the actual service, and the initials make it easy to overlook. In practice it has the tidy, somewhat generic feel of a name chosen to fit a small office rather than to stand out. It sits closer to a placeholder than a memorable brand.