Kim Dee Isaacson

Kim Dee Isaacson reads like a personal professional name, the kind that belongs to an individual rather than a house brand, and that tells you something even while it tells you very little. By our assessment, the good part is the clarity of a straightforward name: it is easy to place in a formal context and easy to remember once seen. The downside is the obvious one, namely that nothing in the name points to discipline, service line, or size. In use, it feels like a contact name in a directory or a signature on an email, which is practical but not descriptive. It is a name that identifies a person first and leaves the rest to context.