KURBAN, HAKAN

KURBAN, HAKAN feels like a named business rather than a brand built to sell itself in public, which usually points to a small firm or a professional service. By our assessment, the main merit of that format is honesty: it does not invent a glossy identity it cannot carry. The cost is clarity, because the name does not tell a newcomer what line of work is actually inside it. In practice that makes it easy to file, but not easy to place, and the reader has to bring the surrounding context. Against more descriptive company names, KURBAN, HAKAN sits at the quiet end of the spectrum.