KLARSEN

KLARSEN sounds like a firm that could belong anywhere from software to consulting, and that is already the problem. By our assessment, it is too bare a name to carry much public meaning on its own, so the judgment has to stay cautious. What it does well is keep things simple and corporate; what it does badly, from a reader’s side, is explain almost nothing about the service behind it. In practice that means you meet a label before you meet a story, which is fine for a back-office company and frustrating for anyone trying to work out what it actually sells. Compared with clearer peers, KLARSEN sits on the minimal end of the spectrum, and the ceiling is set by that lack of signal.