KEVIN COHEN

KEVIN COHEN is a company name that gives away almost nothing on its own, so the public face has to do all the work. By our assessment, that makes it hard to judge beyond the bare fact that it sounds like a small, person-run firm rather than a large branded operation. The downside is the lack of visible identity: no clear line of business, no product family, no sign of scale. In practice that means there is little for a stranger to compare or remember, only a name. It sits at the very thin end of company naming, closer to an individual trade name than to a recognizable business brand.