KESTEN JEFFREY

KESTEN JEFFREY has the feel of a surname-led firm, the kind that is usually tied to a person, a practice, or a small specialist business rather than a large chain. By our assessment, its main strength is that it sounds direct and accountable, which is often the point of using a personal name at all. The cost is that it gives away almost nothing about the actual field, so it cannot do much explanatory work on its own. In everyday use, that means the name can sit on a sign or letterhead, but the real meaning comes only from the service behind it. KESTEN JEFFREY is therefore minimal and serviceable, and that is all it pretends to be.