KEISHI LTD

KEISHI LTD gives almost nothing away beyond the fact that it is a private company with a very spare, modern-sounding name. By our assessment, that makes it the hardest kind of business to judge from the outside, because the name carries no clue about the product, market, or audience. The upside is a clean, neutral identity; the downside is that there is no visible substance to weigh against it. In practice, KEISHI LTD is simply not the sort of company that can be read from its lettering alone, so any real view would have to come from what it actually does, and that is not here. It is a blank corporate label rather than a business with a public personality.