KATZ JANICE

KATZ JANICE is the kind of name that usually marks an individual practice or sole proprietor rather than a large company. By our assessment, its strength is plainness: it tells you there is a person behind the service and not much corporate fog in front of that. The limit is equally plain, because the name itself gives almost no clue about what field it belongs to or how specialized it is. In use, that means a minimal, office-like presence that depends on outside context to make sense. It sits in the same territory as many small professional listings, where the name is functional rather than descriptive.