KAMAL SHARDA

KAMAL SHARDA has the feel of a founder's name on a business card, the sort of label often used by a solo practice or a tightly held firm. By our assessment, its main advantage is that it sounds personal and accountable, which can work well when the service depends on one expert's judgment. The trade-off is that the name gives away almost nothing about the field, so it is hard to tell whether it stands for consulting, trading, or something more technical. In practice that makes it more of a relationship name than a descriptive one, which is fine if the person already knows the firm and less useful if they do not. It sits among the many small-company names that rely on reputation first and explanation later.